Nordiska Kompaniet
Refining a Swedish legend
Few retail experiences exude a greater sense of luxury and quality than Swedish department store NK. To help this iconic brand resonate even more powerfully with a younger, digitally sophisticated audience, we partnered with NK to refine their brand platform, identity and reimagine the brand’s long-standing loyalty programme, NK Nyckeln.
Respecting both NK’s unparalleled heritage and expertise and the needs of future advocates, we enhanced the NK brand strategy, created a new design system and sensitively adjusted the classic logotype. A sharpening of the NK Nycklen’s visual and verbal identity enriched the loyalty programme with the brand’s luxury ethos and deep sense of belonging.
This creative and strategic reimagining firmly positions NK as a beacon of exclusivity and innovation in Sweden's retail scene, fortifying the brand against the tides of market sameness.
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