& Other Stories
Telling the next chapter
A significant milestone is often a natural time to reflect. With its ten-year anniversary approaching, & Other Stories enlisted our help to reset and rediscover their brand essence, before embracing their next decade with renewed confidence.
A reimagined brand philosophy “We believe in creativity because it creates the unexpected that drives the world forward” was created, bringing fresh focus and opportunity to the brand, the collections and the creative process itself. The same philosophy inspired a revitalized identity, where a deep sense of pride, a distinct boldness and appreciation of the unexpected allowed for seamless integration across collections and collaborations, enhancing brand recognition at every touchpoint.
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