Konserthuset
Driving innovation for a classical institution
Konserthuset, home to the Swedish Royal Philharmonic orchestra, is a beloved musical institution. Yet with its ever-ageing patronage and an even more analogue brand, ticket sales were in decline. We collaborated with Konserthuset to cultivate a new generation of audiences by creating a digitally fluent brand worthy of its world-class orchestra.
Infusing the brand with creative and cultural modernity didn’t only rejuvenate the visual identity. It sparked the imaginations of the orchestra themselves. Inspired and empowered by the possibilities of their new brand, the musicians began creating innovative offerings such as classical performances of video-game themes.
With a powerful narrative to resonate with new, younger audiences, the rebrand fast became the catalyst for Konserthuset’s digital transformation. A transformation that translates directly into soaring ticket sales and regular sell-outs.
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