Soundation
Designing in sound
Browser-based music studio Soundation was rapidly becoming the premier online production platform. Their growth and popularity handed the brand the opportunity to resonate on a deeper level with its ambitious creative audience; to not only enable new music, but inspire it.
Our collaboration with Soundation began with a deep user analysis. This informed a strategic reorganisation of the platform’s tools for a superiorly intuitive and creative experience. A complete and cohesive identity and visual language was then developed, rooted in precision and synchronisation.
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