Our bespoke brand typefaces, INTL Headline and Text, are modern sans-serif fonts inspired by American type traditions and deeply rooted in International’s history.

These authentic typefaces play a leading role in our visual identity, providing not only functionality and legibility but also a unique expression that captures and conveys the essence of the road.

International’s size and ever-growing list of touchpoints demands a full font family that balances legibility and functionality with ownability and personality.

Our headline font checks those last boxes perfectly. Heavily inspired by the visual vernacular of roadside signage, INTL Headline is a bespoke expression that stands out within the industry while feeling authentically International. At the same time, it builds visual equity into the brand independent of the symbol or wordmark.

INTL Text shares a similar typographic geometry and serves as the workhorse of the INTL type family. Constructed to be highly legible, this font is designed for the most demanding contexts, including in-vehicle displays and etching processes for parts. By maximizing the legibility of the typeface while ensuring visual harmony with our headline font, we've designed a full family that caters to all of International's needs.