InternationalMerchandise

Heroing heritage

International is a company which has always been close to people's hearts. As a part of the fabric of American history, honoring its past was essential. While the new International brand caters to a bright and exciting future, the merchandise provided an exceptional opportunity to pay homage to our visual heritage.

More than a century of history had created a rich library of visual archives, including iconic wordmarks and logotypes. Carefully combining through the files, we lifted and reworked select elements, combining them with bespoke typography to create new designs.

From shirts and hats to vests and jackets, we designed a road-worthy collection that celebrated the brand’s heritage and forward momentum while providing the opportunity to customize and enhance select items.

“International is a sum of its relationships. The ability to personalize select merchandise provides customers with the opportunity to champion those unique bonds.”

The heritage-based merch combines with International’s modern digital expression, heroing the brand’s visual roots to inspire the road ahead.

With the ability to customize select items, users can add a layer of authenticity and personality to their merch, strengthening and highlighting their connection to International.

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