Dustin

Brand Experience

Brand Insight

Brand Activation

Brand Strategy

Brand Governance

Brand Identity

Repositioning an IT provider giant

Dustin was one of the largest IT providers in the Nordics, selling hardware online with considerable success. But when cloud services came into play the IT landscape – and customer demands – changed forever.

Dustin knew that to stay competitive it had to transform. Instead of only selling hardware they would offer broader IT services and solutions. And in doing so, adopt a whole new position in the market. One that would strike relevance with changing customer needs and differentiate Dustin from new entrants to the IT services world.

For this transition to work perception of Dustin also needed to change. Their brand awareness was high – but almost exclusively associated with hardware. They needed credibility in new areas, to resonate with new buyer groups, and to create new connotations. And that’s where we came in.

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