Superlative

An immersive experience for an analog legend

Design studio Superlative’s mission couldn’t be clearer. They exist to create the best electronic instruments. And in Space Bee SB01, the world’s thinnest and first-ever rechargeable portable synthesiser, they’d made exactly that. Except there was a hitch. The money wasn’t there to launch it. Yet.

We helped Superlative use brand to drive that essential funding. An immersive, digital experience rich in hyper-realistic renderings saw the Space Bee sell out before it was even released, securing the cash flow needed for launch. A reimagined brand identity heightened awareness and desirability. And a bespoke hieroglyphic naming system sparked anticipation for future drops.

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