Brand platforms & strategies
Digital product design
The number of hearing-impaired people in the world is estimated at 70 million, yet there is no universal sign language – there are hundreds of them. To facilitate communication, spreadthesign.com is documenting and sharing all of these languages.
Kurppa Hosk was asked to create a brand platform and a visual identity for this important initiative.
To articulate the over-all mission “Giving everyone the right to a language”, we created a visual identity that focused on the most essential tool for sign language – the hand.
A visual expression that challenges common conceptions of handicapped and hearing impaired tools. Kurppa Hosk was proud to win a special merit for Spread the Sign’s typography, awarded by the Tokyo Type Directors Club in 2014.
A custom typography with icons for every letter in the sign-language alphabet.