Intrum

Brand Experience

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Brand Activation

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Brand Identity

Uniting two former competitors

The credit management services world. Dominated for years by two global players: Sweden’s Intrum Justitia and Norway’s Lindorff. Then, in 2017, everything changed. The two rivals decided to joined forces. The aim? To create one undisputed market leader.

And so, a transformation journey of significant scale began. With it, an urgent need to use brand to unite two competitors, companies and cultures. In a way employees, clients, hundreds of thousands of customers and the stock market would recognize, relate to and trust.

We have been with Intrum on their remarkable journey since day one. Defining, designing and activating a united brand in 24 markets. A brand which remains the undisputed market leader today.

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