Every season collection consist of a multitude of styles ranging from iconic jewelry sprinkled stilettos to sneakers, slippers and boots. The challenge was to find an overarching idea that could elevate each model while still conveying a coherent experience.
A polaroid style concept consisting of a series of small stories that captures the vibe from the life of the Navigli area of Milan was created. The shoes were put in contexts of street style, clubbing and after hours — making it easy to show the different variations and moods of the collection.
The result is a mix of still-life, on model, single and multi product shots, gif’s and stop motion films to use for Giuseppe Zanotti’s digital advertising — the site, in social media and newsletters.