Beatport
Remixing the iconic electronic music brand
Brand design
Brand identity
Brand implementationExperience design
iOS app design
iOS app development
Beatport is the global home of electronic music for DJs, producers, and their fans. With a catalogue comprising more than 9 million tracks, 36 million annual customers and over 80,000 record labels on their roster, the company is a household name for anyone who knows anything about electronic music.
Kurppa Hosk and Beatport initiated the collaboration at the end of 2019 to create an updated visual identity and a new iOS app, which marks the start of a new exciting chapter in Beatport’s legacy. This is the first update to the brand’s visual identity since 2012, developed to reflect Beatport’s position as an innovation leader in its category.
“There are two types of creative agencies, those that play it safe and make nice stuff, and those that build brands that have the power to define the categories they serve. Thomas Kurppa and his team at Kurppa Hosk are the rare visionary creatives whose work is balanced between art and brand. We didn’t just go to Kurppa Hosk for a new logo, we worked with them to completely reimagine our brand visual.”
Jonas Tempel, Founder and Chief Revenue Officer at Beatport
All about an empowering app
Central to the user experience of the new mobile app is the “digging” feature that enables DJs to discover music and curate their collection on-the-go, using Beatport’s LINK subscription service. Right up to the point that DJs take the stage, the app now provides full accessibility, aimed to further empower DJs’ creative workflow, and to integrate seamlessly into their performance environment.
“Beatport LINK is the centerpiece of our strategy to give our customers the ability to stream the richest collection of electronic music available anywhere. This new mobile app is an important extension of the LINK platform, giving DJs the ability to discover new music, assemble and perfect performance-ready setlists and transition them directly into their native environments. It’s a hugely powerful tool that our customers have been asking for and one which we think they are going to love.”
Robb McDaniels, CEO at Beatport
In delivering this project, Kurppa Hosk collaborated closely with Beatport’s internal teams, and would also like to offer thanks to the extended ARC group and development house Isotop for their support and dedication in making this happen.
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