AlleimaThe design system
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With multiple touchpoints and locations worldwide, the task extended far beyond creating a visual identity. A complete design system was necessary. As attention to detail and impeccable execution are non-negotiables for Alleima, such a solution needed to allow for precise and exact implementation.
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An extensive global brand portal was created to ensure simple access to and consistent use of the new identity. Devising a new brand fit for global purpose with thousands of physical and digital touchpoints means designing for every element; from vehicles to signage, from clothing to containers.
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Use of materials in their rawest forms plays homage to the field in which Alleima operates. This not only reduces the complexity of large-scale packaging production, reducing costs and environmental impact, but also ensures ease of roll-out and implementation.
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