AlleimaThe design system
With multiple touchpoints and locations worldwide, the task extended far beyond creating a visual identity. A complete design system was necessary. As attention to detail and impeccable execution are non-negotiables for Alleima, such a solution needed to allow for precise and exact implementation.
An extensive global brand portal was created to ensure simple access to and consistent use of the new identity. Devising a new brand fit for global purpose with thousands of physical and digital touchpoints means designing for every element; from vehicles to signage, from clothing to containers.
Use of materials in their rawest forms plays homage to the field in which Alleima operates. This not only reduces the complexity of large-scale packaging production, reducing costs and environmental impact, but also ensures ease of roll-out and implementation.
