Aira

Brand Insight

Brand Strategy

Brand Identity

Brand Experience

Creating a clean energy-tech champion

The residential heating industry is responsible for 15% of all Europe’s CO2 emissions. The tech to change that it is already here, but the necessary adoption is lagging behind. Changing deeply-ingrained behaviours and presenting a credible and accessible alternative to fossil fuels demands a true challenger brand. We helped create just that in Aira.

With a premium design identity rooted in Nordic simplicity, Aira claimed strategic space as the clean energy-tech champion, powering the clean energy revolution. A warm, sophisticated expression, compelling brand experience and sleek industrial design confirms Aira as the brand to build confidence and conviction in heat pump technology; tried and tested in Scandinavia, but widely misunderstood across the rest of Europe. Aira has already launched in 3 European markets and has raised $195m in impact investor funding.

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