Snapshot

Transforming an icon

Date

2020.06.30

Client

Bobbi Brown

Project info

Bobbi Brown is one of the most iconic cosmetic brands in the world. With subtle yet uncompromising changes, Kurppa Hosk modernized its brand identity using a design DNA to update the logotype and develop a bespoke typeface. A solid packaging system to cater to their wide range of products took the brand’s store experience to new heights.

Brand Design

Identity design
Bespoke typography
Packaging system