The ‘Space In Between’
Berghs School of Communication
Berghs School of Communication has been one of the most prestigious creative intuitions in Sweden since the 1940s. To underline the school’s growing focus across all communication disciplines, rather than just advertising and design, we updated their iconic visual identity. Through the introduction of a new signature element in the negative space of their exclamation mark, we created a visual representation of the ‘Space in Between’: the chaotic gap between concepts in which ideas form that is the very essence of the non-linear creative processes that make the school world famous today.