New CEO  

ARC Group & Kurppa Hosk appoint Silla Levin as new CEO of Kurppa Hosk

Stockholm, Sweden; 30 September 2021— Silla Levin, former CEO of Forsman & Bodenfors, is to take on the new role of CEO at Kurppa Hosk on 22 November 2021. Levin will champion Kurppa Hosk’s mission of becoming the world’s most progressive brand agency and further shape ARC Group’s offering. 

With two decades at Forsman & Bodenfors – 4 years of which she served as Sweden’s CEO and President – Levin brings with her solid expertise in brand communication and commercial creativity. Her experiences as a creative leader and in international expansion agendas will be invaluable as Kurppa Hosk and ARC amplify their ambitions further.

– We are incredibly happy to have Silla with us. The combination of her many years of experience as a best-in-class creative, her deep understanding of communication and business, and the international expansion she has carried out as CEO of Forsman & Bodenfors makes her unique. In ARC’s mission to create growth for our customers through digital transformation, she will therefore be an incredibly important addition, says Mattias Olofsson, CEO of ARC.

– It has not escaped anyone working with branding and communication the major changes that have taken place in recent years. A brand strategy and a distinct visual expression that tells the story of who you are in everything you do is more important than ever. When transparency and authenticity are everything, how a company behaves becomes crucial to creating value. If you can successfully combine creativity with digital innovation, you have very good chances of success. This is the reason why I think ARC and Kurppa Hosk are so exciting. The group has a unique position at the intersection of business, tech, and creativity, where there is enormous potential in offering customers what is key to building a successful brand today, says Silla Levin.

Silla will continue efforts to lead Kurppa Hosk towards continued international expansion and at the same time contribute to developing ARC’s total offering in digital transformation, where Silla’s experience in brand and communication is a key asset.

Both founders of Kurppa Hosk, Thomas Kurppa and Måns Jacobsson Hosk, will remain active in the company. Thomas Kurppa will continue in the role of Chief Creative Officer and Måns Jacobsson Hosk, who will hand over the role of CEO, will focus even more on strategic business development.

– In recent years, the demand for Kurppa Hosk’s services in brand strategy and design has been enormous -from startups and smaller companies to large and well established brands – as part of digital transformation journeys. Taking into account this growth, we now need to strengthen our leadership. When Silla joins as CEO, I will be able to fully focus on business development and on our international journey. Silla is an incredibly talented creator, with an unwavering conviction that creativity can really move brands and create magic. Kurppa Hosk’s culture and philosophy have always been strongly rooted in the intersection between deep business understanding and intuitive creation. Her CEO experience from Forsman & Bodenfors in combination with her creative integrity makes her the most obvious and most suitable person for this role, says Måns Jacobsson Hosk.

About Kurppa Hosk

Kurppa Hosk is an international brand agency with around 80 employees and with studios in Stockholm and New York. Clients include Estee Lauder, H&M, Nike, Pinterest, Sandvik, Scania and Telia.

About ARC

ARC Arise Consulting Group is a combination of management consultants, creative brand strategists, and product & digital experts that challenge the established consulting companies within digital transformation and growth. The companies in the group are Animal, Conversionista, Cupole, Curamando, Keybroker, Kurppa Hosk, Above, and Umain with a total of close to 700 employees.

For more information