Comviq calls itself “The modern price fighter”. Looking for ways to better convey this brand idea, and define initiatives that can engage users, Comviq approached Kurppa Hosk to take lead of the transformation.
As a discount brand, Comviq has chosen to eliminate everything that customers find less important. This idea, to always be the cheapest alternative, and be in step with the times, Comviq calls “The modern price fighter”. Comviq asked Kurppa Hosk to help convey the brand idea and define initiatives that would engage new and existing customers.
Comviq’s fast-moving, low-price nature was expressed through the use of running magenta-coloured paint – almost as if the printing of the offers had not yet dried. In combination with a bold typography, this created a strong and differentiating visual identity – which at the same time became a flirt with the aesthetics of the service points (making their owners heroes). Kurppa Hosk also simplified Comviq’s brand architecture.
The new visual identity was implemented in all digital and physical touch points – service points, website, vouchers, SIM cards, startup kits, etc. Kurppa Hosk also developed a digital interface for “The world’s smallest cellphone store” – an in-store self-service kiosk where customers could buy Comviq subscriptions and phones on their own.