In 2011 Crosskey – a major player within banking systems – undertook a rebranding with the aim of becoming more competitive not only in Scandinavia, but also in rest of Europe. Based on a new brand idea “Banking Power!” Kurppa Hosk developed a new brand identity symbolizing an international, modern and powerful IT-company. Also, the new brand identity has empowered the internal culture and created a great deal of self-confidence.
