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Andreas is a strategy director at Kurppa Hosk. He has dedicated his professional life to building brands, working for more than a decade with some of the most renowned brands in the world. He has operated in big line organizations as well as on the agency side. And both with strategy and execution.
Andreas started his career at P&G, managing the brands of Gillette, Pampers and Vicks, before moving on to the management consultancy firm LynxEye. There, he traveled the world as an insight and brand management specialist. Just prior to joining Kurppa Hosk, he spent two years at Lynk & Co, Volvo’s latest sister brand, to build a global brand strategy from scratch.
To Andreas, brands are like people. Treat them well and you’ll enjoy the fruit they bring. Mistreat them and you’ll soon wonder what went wrong. With this in mind, his great passion is to help them grow and flourish.